How Facebook was able to innovate social communication

Background

Communities have always been the driving force for our growth. Being the lone wolf is quite helpful, but there’s a reason why “collaboration” always takes priority over individual talent. As a team, group, or community, we are able to achieve more because of law of numbers. Ultimately, this is what Mark Zuckerberg and Facebook’s team understood over a decade ago. When I first stumbled across Facebook.com in 2007 (Facebook wasn’t so popular in Canada in its early years), I think the first thing I told myself was “What’s…